Last Updated: September 2026

1. Who We Are

Smart Sleepers (“we”, “us”, or “our”) operates campervan hire services based in Weldon, Northamptonshire (postcode NN17 3HU). We are committed to protecting and respecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

• Website: https://smartsleepers.co.uk

• Email: hello@smartsleepers.co.uk

• Phone / WhatsApp: 07903 186876

• Depot Address: Weldon, Northamptonshire, NN17 3HU, United Kingdom

2. Information We Collect

We collect and process personal data when you visit our website, submit an inquiry, or book a campervan rental:

• Contact & Identity Data: Name, email address, telephone number, residential address.

• Driver Eligibility & Verification Data: Driving licence details, DVLA check codes, date of birth, and identity proof documents (e.g., utility bills, bank statements dated within 6 months) required for insurance and rental agreement processing.

• Booking & Financial Data: Booking details, payment information (processed via Stripe), vehicle selection, rental dates, security deposit authorizations, and transaction history.

• Technical & Usage Data: IP addresses, browser type, time zone settings, device identifiers, and page interaction data gathered via cookies and tracking tags.

3. How We Collect Your Data

We collect data through:

• Direct Interactions: Forms you complete on smartsleepers.co.uk, booking requests, or direct communications via email or WhatsApp.

• Booking Engine Widgets: Our online rental engine (Rentware) embedded on our website.

• Automated Technologies: Cookie consent banner systems, Google Analytics 4 (GA4), and Meta Pixel / Conversions API tracking.

4. How We Use Your Data & Legal Bases

We process your personal information under the following legal bases:

1. Performance of a Contract:

   • Processing bookings, issuing rental agreements, and managing customer communications.

   • Verifying driver eligibility and executing insurance checks prior to vehicle release.

   • Managing rental fees, optional extras, and security deposits.

2. Legal Compliance:

   • Maintaining accounting records and fulfilling legal, regulatory, or insurance obligations.

3. Legitimate Interests:

   • Managing operational logistics, preventing fraudulent bookings, and improving our services.

4. Consent:

   • Running non-essential analytics and marketing tags (e.g., Google Ads, Meta Conversions API) based on your explicit choices recorded via our Cookie Consent Banner.

5. Third-Party Services & Data Sharing

We do not sell your personal data. We share necessary data only with trusted third-party service providers:

• Rentware: Booking management engine handling rental inventory, customer records, and booking workflows.

• Payment Processors (Stripe): Secure handling of card payments, booking deposits, and security deposit holds.

• Insurance & Verification Partners: Self-Drive Hire insurance providers and the DVLA to verify driving history and license validity.

• Analytics & Advertising Platforms: Google (GA4, Google Ads) and Meta (Facebook Pixel, Conversions API) for website performance tracking and conversion measurement.

• Legal Authorities: Where required by law, road traffic violation bodies, or law enforcement.

6. Cookies and Tracking Technologies

Our website uses cookies and tracking technologies to differentiate visitors, deliver website functionality, and measure marketing performance.

• Essential Cookies: Necessary for the website and Rentware booking engine to operate cleanly.

• Analytics Cookies: Measure traffic patterns and visitor navigation (GA4).

• Marketing Cookies: Track conversion success from advertising campaigns (Google Ads, Meta CAPI).

Managing Your Preferences:

When you visit smartsleepers.co.uk, our Complianz Cookie Banner provides options to accept, reject, or customise your cookie preferences. Essential cookies fire by default, while marketing and analytics tags remain blocked until you grant consent. You can update your consent settings at any time via the cookie preferences link in our footer.

7. Data Retention

We retain personal data only as long as necessary to fulfill the purposes for which it was collected:

• Booking & Financial Records: Kept for 6 years following the end of the tax year to comply with UK statutory requirements.

• Driver Verification Documents: Retained securely for the duration required by our insurance policy underwriters.

• Marketing & Analytics Data: Retained according to standard platform policies or until consent is revoked.

8. Your Legal Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.

• Request correction of inaccurate or incomplete data.

• Request erasure of your personal data where there is no legal reason for continued processing.

• Object to or restrict processing of your personal data.

• Withdraw consent at any time for consent-based processing (such as marketing cookies).

To exercise any of these rights, contact us at hello@smartsleepers.co.uk.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational changes or regulatory requirements. Updates will be posted directly on this page with a revised “Last Updated” date.